Cover size: 1084 × 576 px. Upload it in your Skool community Settings — it's the same image Skool shows as your ad in Discovery.
Start here — if you only do 3 things
Lead with the OUTCOME, not your brand.
Make it readable as a tiny thumbnail.
Run the scroll test before you commit.
See the difference
Needs work
ZENFLOW
transform your life
Logo is the star, no clear outcome, you can't read the promise.
Works
Build calm in 10 min a day
guided meditations for busy parents
Outcome leads, easy to read, clear who it's for.
Your progress0 of 18
1
Nail the message first
Get the words right before you touch the design. Lead with the outcome, not your brand.
We helpget
Need ideas? Here's the formula in action:
We help busy moms lose 20 lbs without giving up carbs
We help new real estate agents close their first listing in 60 days
We help beginner bakers make a perfect sourdough loaf in 2 weeks
We help freelance designers land $5k clients without cold DMs
We help anxious dog owners stop leash pulling in 14 days
We help teen athletes add 6 inches to their vertical jump
My outcome is the biggest thing on the coverNot the community name. Not the logo. The result they want.
Any extra text is one small supporting line (or none)Mechanism, proof, "free training," timeframe — keep it tiny or save it for the about page.
I only led with my community name if it already explains the offer"Knitting for Beginners" can. A clever brand name nobody knows can't.
I'm not leading with a personal name a stranger won't recognize
Don't know where to start?
Generate a first draft
Paste this into ChatGPT (or Canva's AI), then refine until it's readable tiny.
2
Make it readable tiny
It shows up as a small square on a phone, with no caption. One big idea has to land in one second.
One big message, not five small onesSave the fine detail for your about page.
High contrast — text pops off the backgroundLight background, dark text. Dark background, white text.Contrast = how much the text stands out from the background. Light background, dark text. Dark background, light text.
The main text is big enough to read as a thumbnailNo tiny script or hard-to-read fonts.Thumbnail = the tiny version of your cover that people actually see in feeds and ads.
I added a relevant image for my topicWords alone fall flat. Show the thing.
I put my face on it (if I'm the coach)People are wired to stop on faces. It buys you a half second.
3
Kill the cold-traffic traps
The quiet mistakes that look fine but lose the click. Confirm none of these are happening.
My logo is small — it's not the star
It's not just a brand name + logo with no promise
A total stranger can tell my topic at a glanceNo missing keyword. If it's about hair, the word "hair" is obvious.Keyword = the obvious word that tells a stranger your topic (hair, piano, macros, dogs).
It's not crammed with icons and detail I can't read
4
The scroll test
Scroll test = scrolling past your own group fast to see if your eye catches it.
The final gate. Don't skip it — it's the fastest way to know if your cover actually works.
1Go to the Skool Discovery page.
2Search a keyword you KNOW pulls up your group.
3Scroll past it fast, the way you mindlessly scroll on your phone.
4Did your eye catch your own group? If not, tweak it and re-scroll until it stops you.
5Post it in the community and ask for fresh eyes before you call it done.